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DirectToU & Alliance Entertainment VPPA Video Privacy Class Action Settlement - Class action settlement claim information
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Consumer Products
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DirectToU & Alliance Entertainment VPPA Video Privacy Class Action Settlement

U.S. residents who purchased videos or signed up for notices from DirectToU sites and had their video data shared without consent may claim from a $1.577 million VPPA settlement fund.

Settlement Overview

The DirectToU & Alliance Entertainment VPPA Settlement resolves a class action lawsuit alleging violations of the Video Privacy Protection Act (VPPA), a federal privacy law that protects consumers against unauthorized disclosure of personally identifiable information (PII) linked to video viewing or video purchase behavior. The lawsuit claims that DirectToU LLC, Alliance Entertainment, and related entities used tracking tools such as the Facebook Pixel and similar technologies to share information about which videos, DVDs, Blu-rays, 4K titles, and video games customers viewed or purchased on their sites with third parties without proper consent, thereby violating the VPPA. DirectToU operates many video and game retail brands and marketplace storefronts across platforms, and Alliance Entertainment is a major distributor of entertainment products. Defendants deny wrongdoing but agreed to settle to avoid prolonged litigation costs and uncertainty. ([turn0search5][turn1search0])


The settlement establishes a $1,577,000 settlement fund to provide cash compensation to eligible class members after deducting court-approved attorneys’ fees, notice and administration costs, and a service award to the class representatives. Eligible individuals will receive a pro-rata share of the net settlement fund — meaning all approved claimants divide the remaining money equally. Payments may be issued as checks, digital options (Prepaid Mastercard, PayPal, Venmo, Zelle), or similar methods chosen on the claim form. Estimated individual payouts are currently around $60 to $145 based on projected claim volume and net fund size, though actual amounts will be determined after all valid claims are counted. 

Who Is Eligible?

You may be eligible to file a settlement claim if:

  • You reside in the United States.
  • Between August 8, 2022 and September 22, 2025, you:
  • Purchased a video or video game from DirectToU or a related branded site, or
  • Signed up to receive notices (such as email alerts, new releases, stock alerts, or newsletters) about videos or video games from these services.
  • For California residents only, the eligibility period includes purchases or sign-ups between August 8, 2020 and September 22, 2025.
  • Your information identifying you as having requested or obtained specific video materials or services may have been disclosed to third parties without your consent.
  • Meeting these criteria makes you a “Class Member” and eligible to submit a claim


How to File a Claim


  1. Visit the official settlement claim page and click “Submit Claim.”
  2. Provide accurate contact information (name, address, email, phone).
  3. Enter purchase or account details related to DirectToU or Alliance Entertainment transactions (e.g., order details, accounts).
  4. Choose your preferred payment method (digital e-payment, check, etc.).
  5. Submit the completed claim form online or by mail postmarked by January 20, 2026.
  6. Keep a copy of the claim form and confirmation for your records.


File Your Claim Now

Documentation Requirements

You must provide basic information to file a valid claim but do not need to upload extensive receipts or invoices with your initial submission. The Claims Administrator will use DirectToU and Alliance Entertainment records to verify eligibility.


No Proof Required (Initial Claim Filing)

  • You do not need detailed receipts or order documents to submit a claim.
  • You must certify that you meet the eligibility requirements (residence, purchase or sign-up activity).
  • The administrator uses internal transaction and tracking data to confirm claims.
  • Estimated no-proof payout is within the overall per-person range (about $60–$145) based on total claims.


With Optional Supporting Documentation

  • If available, you may provide order confirmations, account details, or transaction histories to help verify membership and strengthen your claim.
  • This can help confirm the information submitted but is not required to file the initial claim.
  • Certification under penalty of perjury is required for the accuracy of your claim.


Payout Details


  • Total Settlement Amount: $1,577,000 (total fund allocated)
  • Net settlement funds (after attorneys’ fees, expenses, and administration) are divided on a pro-rata basis among approved claims.
  • Estimated individual payouts range from approximately $60 to $145, but actual payment depends on the number of approved claims.
  • Payment options include digital payments (Venmo, PayPal, Zelle), prepaid cards, or mailed checks.
  • Checks may expire if not cashed within a specified period (e.g., 180 days).


Key Information

Payout Range

$60 - $145

Claim Deadline

January 20, 2026

4 days left

Total Settlement Fund

$1,577,000

Settlement Administrator Contact
Name: DirectToU Settlement Administrator
Important Dates
Opt-Out: January 20, 2026
Final Approval: January 28, 2026
Submit Claim Now

By clicking "Submit Claim Now", you will be directed to the official settlement website to file your claim directly with the settlement administrator.