Starbucks Bearista Cup 2025: Complete Guide to Winning a Limited-Edition Cup

The internet is obsessed again. The 2025 Starbucks Glass Bearista Cold Cup, the cute teddy bear–shaped tumbler with the green beanie lid and candy-cane straw, has become the most popular Starbucks collectible of the year.

After selling out for $29.95 and reselling for $150 to more than $1,000, Starbucks made a huge announcement:

17,000 Bearista Cups will be given away completely free through the Starbucks for Life: Merrython instant-win game that started December 8, 2025.

No store restocks. No lines. No resellers.

This is the only official way to get a Bearista Cup now, and entries are free if you use the no-purchase method.

This guide explains everything you need to know, including:

• How to enter Merrython 2025
• How the 17,000 winning times work
• How to get free daily entries
• How to improve your chances
• What happens after you win
• Bonus: Starbucks items you can buy now

Let’s help you become one of the 17,000 winners.

Why the Starbucks Bearista Cup Is Going Viral in 2025

Released on November 6, 2025, as part of the holiday merch drop, the 20 oz glass Bearista Cup instantly became a national craze.

Here are a few reasons why:

• Limited production
• Retail price only $29.95
• Sold out nationwide in under 48 hours
• Resale prices quickly reached $150 to $400 and sometimes over $1,000
• TikTok and Instagram videos of shoppers racing into stores went viral

To meet the massive demand, Starbucks announced the single largest release ever:

17,000 Bearista Cups as instant-win prizes in Merrython 2025.

What Is Starbucks for Life: Merrython 2025?

Merrython is Starbucks’ yearly holiday sweepstakes and instant-win event. It runs from:

December 8, 2025 at 12:00 a.m. PT through January 4, 2026 at 11:59 p.m. PT

Top prizes include:

• 5 prizes of Starbucks for Life
• Prizes for Starbucks for a Year
• Thousands of gift cards and Bonus Stars
• 17,000 limited-edition Glass Bearista Cups

The promotion includes nearly 10 million total prizes.

How the Bearista Cup Instant-Win System Works

This is the most misunderstood part of the game.

Starbucks randomly selects 17,000 winning times throughout the entire Merrython period. If you are the first person to reveal your prize on or after one of those winning times, you instantly win a Bearista Cup.

A few important facts:

• Your skill at the runner game does not matter
• Your avatar or city selection does not affect your odds
• More daily entries mean more chances
• You can only win one Bearista Cup per person

How to Enter Merrython and Play for the Bearista Cup

Before playing, you need a free Starbucks Rewards account.

Step-by-step entry:

1. Go to the official Merrython page:
2. https://www.starbucksforlife.com/landing
3. Tap the large Start button.
4. Sign in with your Starbucks Rewards email.
5. Choose your avatar and city.
6. Play the quick runner game or tap “Skip.” Skipping does not change your odds.
7. Wait for the prize reveal screen. This is where Bearista Cup winners see the winning animation.

If you win, you will be guided to confirm your shipping address.

Bookmark the direct link:

https://www.starbucksforlife.com/landing

How to Get the Maximum Number of Daily Entries

Most players use only one or two entries each day. That is a big mistake. Here is how to get the most entries possible.

AMOE stands for Alternate Method of Entry.

It gives you two free entries every day. You do not need to buy anything.

Look for “Starbucks for Life 2025 AMOE” on the official rules page.

Daily Strategy for Maximum Winning Chances

Use this simple routine each day of the promotion:

1. Log in every morning for your free play
2. Complete any weekly challenge appearing in your account
3. Submit two free AMOE entries each night
4. Repeat every day until January 4

Following this schedule gives you hundreds of chances to win.

Daily Strategy for Maximum Winning Chances

Use this simple routine each day of the promotion:

1. Log in every morning for your free play
2. Complete any weekly challenge appearing in your account
3. Submit two free AMOE entries each night
4. Repeat every day until January 4

Following this schedule gives you hundreds of chances to win.

Bearista Cup Alternatives You Can Buy Today

If you want something festive to hold you over, here are popular Starbucks items on Amazon. These are affiliate links.

• Starbucks Classic Green and White Cold Cup 24 oz
• Starbucks Holiday 2025 Hot Cups 6-Pack
• Starbucks Pike Place Medium Roast 28 oz
• Starbucks Holiday Blend K-Cups 72-Count

(As an Amazon Associate I earn from qualifying purchases.)

Frequently Asked Questions

Can I win more than one Bearista Cup?

No. There is a limit of one cup per person.

Does playing the runner game better help me win?

No. Your game performance does not affect odds.

Is Merrython open to all countries?

No. It is open to U.S. residents ages 18 and older with a Starbucks Rewards account.

How long does Merrython last?

It ends on January 4, 2026 at 11:59 p.m. Pacific Time.

Do purchases increase my chances?

Only slightly. You get more entries, but purchase entries do not raise the odds per play.

Is the no-purchase method really free?

Yes. Starbucks must legally offer free entry methods in all sweepstakes.

What happens if I miss a day?

You lose potential plays, but you can still enter the next day.

Do I need the Starbucks app to play?

The app helps, but you can play directly from any web browser.

Can kids play?

No. You must be 18 or older.

Why is the Bearista Cup so valuable?

It has a limited production run, high demand from collectors, and strong resale value.

Start Playing Now

Your first play is only a click away:

https://www.starbucksforlife.com/landing

Good luck, and may your next reveal screen show the famous Bearista Cup animation.